People are increasingly becoming less inclined toward phone calls, so having an ongoing, daily conversation is a big deal. And, for people who don't "cheat", it's a guaranteed connection with someone. However, even gaming the system in that way is forcing interaction between two people that otherwise would probably not happen. Yes, it's just a dumb number and it's possible to keep it going just by sending a meaningless message back and forth every day. A big part of how social media platforms grow is by working their way into people's daily routines, so rewarding users for speaking to one another every day ensures at least those two people will be consistent, active users.įor the people using Snapchat, streaks are an indirect gauge of the strength of a relationship. To Snapchat as a business, they're a way to gamify the service, giving people a fun motivation to log in every day. Snapchat's streaks are important on the surface level and in more profound ways.
It's also possible to "spoof" this process with carefully-constructed lies as shown in this YouTube video from FozTech. It's very straightforward but it'll require gathering some specific information about your account, like the original phone number associated with it, and when the streak was lost. This menu will have an option for "My Snapstreaks disappeared" and that will produce the form.
The form can be found on Snapchat's support website, after selecting Contact Us. Snapchat's support will recover a broken streak after a detailed application process. The streak increases each day that one person in the conversation sends a snap to the other and then receives a reply, and it's broken if that fails to happen on a given day.Įven a broken streak can be saved, though. Each user can have a streak with another user, and there are in-app rewards tied to longer streaks, like icons and emoji. Snap streaks are just the way Snapchat keeps count of the number of consecutive days one person has been talking to another. In the spirit of interaction, Snapchat users place a ton of value on their Snapchat streaks. Related: Can Stories Help LinkedIn Appeal To The Snapchat Generation
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